Blink is an international IT company that has been serving various companies and startups for over a decade in sectors such as biotechnology, banking, transportation and traffic, healthcare, consumer goods, and oil & gas.
For the rebranding, we focused on two fundamental concepts: proximity and experience. We recognized that technology connects us, brings us closer, and delivers meaningful experiences. From this perspective, we developed sector-specific symbolism and crafted the claim: NEARBY TECHNOLOGY.
Understanding that technology only gains relevance when applied to concrete solutions, we designed a website to showcase the specific implementation of the most impactful projects from recent years. This approach not only highlights the tangible value of our solutions but also emphasizes the ability of technology to create real and significant impact in specific scenarios
To strengthen social media presence, we have placed a particular focus on LinkedIn, implementing a one-to-one strategy to maximize brand awareness.
Our content strategy has revolved around publishing articles of interest, IT industry updates, institutional news, details about new projects, and prominent client testimonials. These elements have been instrumental in driving significant audience growth and solidifying our presence on the platform. This approach, supported by a relational marketing focus, has proven effective in establishing meaningful connections and fostering active engagement within the business community on LinkedIn.
