CB+DC Conference
CB+DC Conference is a premier international event dedicated to Central Bank Digital Currencies (CBDCs), stablecoins, and tokenized assets.
It serves as a dynamic platform where central bank representatives, financial institutions, technologists, policymakers, and academics come together to explore the latest developments in digital currency, engage in specialized discussions, and help shape the future of digital finance.
Identity + Image.
In this project, we focused on applying the brand’s visual identity to the entire ecosystem of an international event, ensuring that every graphic element contributed to a cohesive and immersive experience.
Our goal was to create a compact and consistent communication across all media formats—both digital and physical—including outdoor signage, tags, photocalls, totems, and back screens.
Given that this event is tied to the world of digital currencies—intangible, decentralized, and constantly evolving—we developed an abstract and ethereal visual language. Circular shapes were a central design element, symbolizing fluidity, cycles, and global connectivity.
The chosen color palette is based on a duotone approach, paired with black and white to deliver a synthetic, high-contrast aesthetic. This minimalist color strategy enhances the focus on key elements while maintaining a sense of sophistication. Far from being limiting, this chromatic restraint becomes a strength, reinforcing the contemporary and tech-driven identity of the event.
Visually, we embraced the use of large typographic blocks that convey strength and rhythm, creating a dynamic visual play through varying sizes, weights, and layouts. This approach not only guarantees readability and visual impact, but also ensures smooth adaptation across the wide array of formats required by an event of this scale.
Every detail was thoughtfully designed to be part of a strong visual narrative—one that captures attention, communicates the event’s core values of innovation and authority, and builds a memorable brand experience at every touchpoint..
More information. https://www.cbdc-conference.com/
