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CB+DC Conference
Kuala Lumpur
The latest edition of CB+DC Conference in Kuala Lumpur presented the challenge of creating a visual identity capable of communicating innovation, technology, and a global vision. The project involved the development of a comprehensive graphic system designed to support the event across every touchpoint, delivering a consistent brand experience before, during, and after the conference.
Identity + Image.
The creative concept was inspired by the Kuala Lumpur skyline, featuring some of the city's most recognizable landmarks, including its iconic skyscrapers and telecommunications tower. These architectural elements became the foundation of the visual identity, creating a strong connection between the event and its host city while giving the conference a distinctive and memorable graphic language
The color palette was built around bold, high-impact tones, combining electric blue with fluorescent yellow to express innovation, energy, and forward-thinking. The result is a contemporary visual identity that reflects the technological and international nature of the conference.
The identity system was designed to be flexible and scalable, ensuring consistency across both digital and physical applications.
Every visual element was carefully developed to strengthen brand recognition and enhance the attendee experience throughout the event.
The project included social media assets, the official promotional video, and a complete range of event branding materials, including wayfinding totems, entrance badges, registration desks, presentation screens, photo backdrops, signage, and all supporting graphic elements required for the conference.
The result is a bold, modern, and cohesive visual identity that elevates the overall event experience while reinforcing CB+DC Conference as a leading international event in its industry.
