Higiene Global.

The brand faced the challenge of evolving its visual identity to enhance its perceived value within the industrial sector, strengthening its positioning as a professional-grade product without losing the core promise of quality at a competitive price that had defined it for years.

At the same time, the new branding strategy was designed to pave the way for future expansion into the household cleaning segment, creating an identity capable of connecting with different audiences and consumption environments.

The rebranding process was approached from a comprehensive perspective, focusing on the brand concept, redefining its key differentiating attributes, and developing a visual language that communicates trust, quality, and approachability across every brand touchpoint.

The new identity is built around three core values: affordable quality, freshness, and versatility. These attributes position the brand as a reliable solution for both professional and household environments, creating a modern and competitive perception within a highly demanding market.

The redesigned logo was created to coexist naturally across both sectors, maintaining the brand's strongest promise: delivering high-quality products at a competitive price. The new visual identity strikes a balance between professionalism and approachability, strengthening customer trust while preparing the brand for new growth opportunities and future market expansion.

Markting Lab